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01 / TRAFFIC SOURCES

Intent has more than one origin.

The right mix depends on the operator, market and deposit economics. We keep the contribution of each channel visible.

Explore acquisition channels

ACQUISITION MIXTOTAL / 100%
SOURCE 01

Owned Media

Editorial properties built around how players choose an operator. We connect product research to a relevant registration path.

Intent
High · comparison to decision
Operating signal
Product fit before the click.
Explore this source
SOURCE / 01

Owned Media

Product fit before the click.

Editorial properties built around how players choose an operator. We connect product research to a relevant registration path.

Expected intent
High · comparison to decision
Typical planning GEOs
UK, EU, Canada
SOURCE / 02

Affiliate Network

Publisher-level accountability.

A managed publisher network with declared placement types. Each partner is evaluated against the operator’s traffic policy.

Expected intent
Mixed · approved per publisher
Typical planning GEOs
EU, LATAM, emerging APAC
SOURCE / 04

PPC

An explicit reason to visit.

Search campaigns respond to stated player intent. Keyword plans distinguish product research from operator-brand demand.

Expected intent
High · active search
Typical planning GEOs
UK, selected EU, Canada
SOURCE / 05

SEO Assets

Intent compounds over time.

Search assets match a local question to a relevant operator. Pages explain the product before asking for a click.

Expected intent
High · research-led
Typical planning GEOs
EU, UK, LATAM
SOURCE / 06

Streamers & Influencers

Audience fit, then distribution.

Creator partnerships where audience composition and content standards can be assessed. Reach alone does not qualify a creator.

Expected intent
Community · creator dependent
Typical planning GEOs
Locally approved markets
SOURCE / 07

Email & CRM

Retention with permission.

Permission-based re-engagement for eligible cohorts. Consent provenance and suppression checks come before any campaign.

Expected intent
Returning · permission-based
Typical planning GEOs
Consented, eligible audiences
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